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As Chosen By Their Internet Marketing Peers & Published On The INVESP.com Top 100
A list of the world's most influential online marketing leaders, thinkers & pioneers.
In our effort to equip you with credible and reliable information, we feel that it is very important to shine the spot light onto the most credible and reliable sources of that information as well. In fact, the training videos on the following page were chosen based on this list. The speakers had to have either been in the top 100 or have been mentored by one or several on this list. You will also find many of their websites as well as their Twitter hyperlinks so that you can follow them everyday on Twitter as they alert you to their new blog and training content.
Mike is an internet marketing guru. He believes in continued learning and makes every attempt to stay on the cutting edge by studying the latest books, courses, and systems on the subject of marketing. Mike is also a student and has studied under every successful person that is blazing the trail in their field.
Mike has been a popular speaker for years before recently retiring from public speaking. His company, MikeFilsaime.com, Inc. made over $10 million in sales in 2008 alone. His contributions have earned him a spot on our list. '
Kevin Lange is one of the founding members of SMG Search, an SEO and SEM company that takes “search” to an entirely new level. Early on, Kevin Lange recognized the power and potential of “search,” long before the industry even begun to contemplate its marketing importance. His innovative approach has earned him a spot on our list.
Sam Lawrence, the CMO at Jive Software, and a frequent speaker, blogger and workaholic is well known in the SMO world. Sam writes about social software.
Founder of The Comotion Group , Dan Greenberg is always pushing the fold in marketing, utilizing social media tools in an innovative way whcih landed him on this list.
The Comotion Group is a new media consulting company Dan started while still in school. Now he is building an underlying technology platform to power next-gen social marketing. Dan has also contributed to online magazines such as TechCrunch.
Jonathan Mizel is most famous for being editor of The Online Marketing Letter, which claims to be the longest running business publication on the Internet. He first started in the online business world in 1991.
In 1993, Mizel formed his own online company, Cyberwave Media. The company helps business owners and entrepreneurs increase their profit margins by implementing new online sales techniques. He is author of dozens of ebooks, marketing courses, seminars and videos.
His skills in copywriting and direct response marketing are unrivaled. His writing is charming, persuasive and unique. The returns he obtains from his direct response campaigns make his skills desirable to everyone, from the biggest of corporations to newbie entrepreneurs. Jonathan’s skills and work with direct response marketing and copywriting have earned him a spot on our list.
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Javier Barragan is a seasoned online marketer with a decade of experience in marketing subscriptions and products online. He is VP at Flycell, and leads all customer acquisition activities worldwide, driving top-line revenue growth and profitability by implementing highly-effective customer acquisition strategies through online, offline and mobile channels. His approach, dedication, and innovative ideas have earned him a spot on our list.
“i’m muhammed saleem and i want to get social.”
There are too many social media experts. There are few who are actually in the trenches. Muhammed is a top social media player on popular websites such as Digg, StumbleUpon, and Propeller.
Muhammed has written for the blog herald and 901 am. He also guest posts on copyblogger, searchengineland, readwriteweb, problogger, mashable, freelanceswitch, techcrunch, centernetwork, pickthebrain, and bloggingexperiment. His clout as a social media guru has earned him a spot on our list.
David Bullock is an award-winning salesperson and inventor that knows how to market his products very well. He sold $1.4 million of his latest product only one year into introducing it to the market. David Bullock blogs regularly and owns a strategic testing consulting firm. His contributions and innovative approach earned him a spot on our list.
During 2008, Dawud Miracle expanded his profile as a marketer who is able to present online marketing information in way the small business owner is able to understand and relate to. His goal is to help small business owners understand how to use the internet and all the many tools it offers, to expand their own businesses. Dawud posts regularly on both his personal blog as well on the Sparkplugging portal.
Mack Collier is a social media consultant and author of The Viral Garden, a blog focusing on marketing and social media that informs and entertains over 100,000 readers a month. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and the small business blog Search Engine Guide. His writings and contributions have earned him a spot on our list.
Known as the “Rock Star of Digital Marketing,” our list wouldn’t be complete without Mitch Joel.
Mitch Joel is President of Twist Image, an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Nathaniel founded Yodle in 2005 while still in school. Yodle is a leading provider of local online advertising that provides businesses with a simple and affordable way to get more phone calls and new customers.
He has also been recognized as one of the "Top 20 Entrepreneurs Under 25" by BusinessWeek magazine. Today, Nathaniel is responsible for leading product strategy, driving innovation, and fostering creativity at Yodle. His creativity and innovation at such a young age have earned him a spot on our list.
While social media and online marketing are facts of our daily lives in the west, there are still new concepts to the
StartUpArabia is a community project to stimulate technology entrepreneurship in the Arab world. It encourages people to innovate and aims to create more visibility for technology companies from the Arab region.
Mohamed is truly the most international person on our list. He was born in
Rod is an integrated, online marketer with experience in e-mail marketing, search engine marketing, search engine optimization, social media tracking + mining, website development, and marketing databases. His wide range of expertise has earned him a spot on our list. Rod currently serves as head of the sales/operations team at Zeta Interactive, a leading provider of integrated interactive services.
Justin Palmer runs Palmer Web Marketing and specializes in eCommerce, web marketing, ecommerce SEO, website usability, SEO, SEM, amd social media optimization. His unique blog contributions to online marketing have earned him a spot on our list.
Liz Strauss, the most successful “relations” blogger at Successful Blog has created more than just a blog, but a community and destination. On her blog, she offers Open Comment Nights, a Blog-to-Blog Conversation, a Blogger’s Cafe, single questions, etc.; in other words, techniques that are uncommon to the blog-o-sphere. Her unique approach and community building skills have earned her a place on our list.
Liz is also founder of the highly successful business bloggers conference SubCon which has gained attention and buzz from BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business.
Brad Fallon is the CEO of Smart Marketing, Inc., a network of wholesale and retail e-commerce businesses. Beginning with a $2,000 start-up investment for My Wedding Favors in January, 2004, Brad’s online businesses grew from $1.2 million in the first year to $7.8 million in 2005, and to a whopping $32 million in 2006.
Brad is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses.
Brad co-founded StomperNet with Andy Jenkins, the leading subscription-based internet marketing training program. StomperNet provides DVD courses and online training classes given by expert faculty members. StompertNet also offers users an online portal community, proprietary software and quarterly live conferences.
Brad launched Free IQ, the premier destination for valuable online video and other types of premium media products. Free IQ allows speakers, authors, consultants and experts of all kinds to host and stream an unlimited amount of audio and video, including complete presentations, seminars and demonstrations – for free. And Free IQ’s patent pending ReviewRank™ search algorithm ranks relevant content based on quality as determined by user reviews and other patent pending factors. His innovative ideas and growth as a marketer and entrepreneur have earned him a spot on our list.
Brad is one of the world’s leading experts on brand management and marketing. He was director of brand management for Hallmark. He wrote one of our favorite books, the best selling Brand Aid, the first comprehensive practical, ‘How-to’ guide on building winning brands. As Chief Brand Strategist of The Blake Project, Brad consults with some of the world's leading organizations such as Unilever and General Electric. His work has been recognized by industry leading magazines and sites such as:
"...[Brand Aid] is a significant addition to the brand marketing library." -- Entrepreneur
"It's [Brand Aid] terrific. It's packed with useful research data and checklists.. -- MarketingSherpa.com
Brad writers regularly at the Branding Strategy Insider.
82. Robert Pearson
Robert Pearson is an Interactive Marketing & Media Executive responsible for overseeing and building interactive departments with strong online media channels. Currently, Robert is Head of Interactive Media & Marketing at WebVisible and CMO/Co-Founder of TattooBin.com. His contribution to marketing and advertising have earned him a spot on our list.
It is always inspiring to see women who believe in other women. And Wendy has done just that by inspiring and helping a virtually untapped workforce: the stay-at-home mom. Wendy is Founder & CEO of Sparkplugging, the largest blog network dedicated to work-at-home resources for solo business owners. She also serves as consulting adviser to Escalate Media, a large network of online communities for women. Wendy has over 12 years of business and marketing experience and is a well known blogging and news media expert. She is also a professional speaker and has written for the online business magazines Women Co. and Entreprenuer.com.
Copywriters are an essential part to the marketers’ mix because words persuade and have a lasting impact on users. Jim Turner is a renowned direct response copywriter. He has written numerous winning promotional sales letters for some of the world's largest niche market information publishers, generating $100,000's in direct sales. These astronomical numbers have earned him a spot on our list. Jim has also started a social networking community that allows like-minded people to share ideas, suggestions, and advice.
Jim founded Jim Turner Marketing, where he writes promotions for the financial investment advisory and publishing industry that are run through online and direct mail. He has also written for the business opportunity and self-help markets, selling specialized information products and services. His specialty is in writing long, 12 to 20 paged copy sales letters, promoting products and services on the Internet and offline.
Doug has been a PR guru long before the internet came along. He has shifted gears and is fully engrossed in social media, tapping into his PR experience. He blogs regularly and has conducted Podcasts with SHIFT Communications since 2008. His experience and unique perspective have earned him a spot on our list.
For nearly 10 years
He has spoken at numerous conferences such as Salesforce.com, Dreamforce and the Omniture Summit.
Kevin Hillstrom is a Database Marketing veteran with nearly twenty years experience at many of
Alisa is a Social media strategist at iCrossing and blogs regularly on Socialized. Alisa is well seasoned in web technologies, social media strategy development, and word-of-mouth marketing.
Alisa’s contributions as a strategist and blogger have earned her a spot on our list.
Greg Boser is an Internet marketing consultant who has specialized in search engine optimization consulting since 1996. He is President and founder of WebGuerrilla, LLC, a marketing firm that provides SEO services to interactive agencies, PR agencies and design firms serving Fortune 1000 clients. His contributions to the marketing world have earned him a spot on our list.
Scott is a marketing and communications professional focused on the digital industry – specifically on social media. He is described by those close to him as a “Renaissance Man.” Scott blog regularly at the social media marketing blog.
Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. These contributions and forward-thinking approaches have earned him a spot on our list.
Mark Earls was always taught to "think it through”and not to accept what he was told, but to challenge everything until a more compelling, better-supported and more workable description of how things work emerges.
He has written three books: Welcome to the Creative Age (Wiley's 2002) and Brand New Brand Thinking (Kogan Page 2002) and How to Change Mass Behaviour by Harnessing our True Nature (Wiley's Feb 2007).
Mark’s unique editorial contributions have earned him a spot on our list.
For the last five years, Brian has been responsible for Zappos.com's brand marketing and creative vision. Brian focuses on ensuring anything that gets an approval stamp truly supports the Zappos.com value proposition and is always "Zappos-like."
Before joining Zappos.com, Brian worked at Foote, Cone & Belding where he worked on the Dockers account. Before Foote Cone & Belding, Brian worked in media at J. Walter Thompson where he helped launch Tanqueray Ten gin.
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Alan Rimm-Kaufman founded and leads the Rimm-Kaufman Group, a direct marketing services and consulting firm established in 2003. In 2008, RKG was listed in Inc. Magazine’s Top 500 Fastest Growing Private Companies in
As VP of The Hyperfactory, Jeff Arbour has been a key force behind the company’s mobile integration efforts in
The Hyperfactory is an experienced, full-service mobile ideas and media company responsible for the most award-winning, innovative mobile campaigns seen anywhere in the world.
Hugh MacLeod can easily win the most creative marketer award of 2008. He combines cartoons, blogging, and marketing in a wonderful and delightful way on his blog gapingvoid.com.
He is known for his ideas about how "Web 2.0" affects advertising and marketing. His two most famous articles from 2004, "How To Be Creative" and "The Hughtrain," continue to be widely read in the blogosphere.
Editor in Chief of Mashable, Adam Ostrow is responsible for its day-to-day editorial coverage and direction. Prior to joining Mashable, Adam was co-founder of MindSay, one of the earliest hosted blogging communities that boasts to have more than 175,000 users as of August 2008. Additionally, Adam is CEO of ReadBurner, a news aggregator that analyzes what people are sharing with their networks on a variety of RSS readers to determine the best content across the Web. Adam is a graduate of The University of Maryland, from which he holds a B.A. in Journalism.
Bruce Clay is a professional search engine optimization consultant and serves as the CEO of his company Bruce Clay, Inc. which he founded in 1996. He is active with industry organizations such as: SEMPO, the Search Engine Strategies conference, IMC
He is author of the “SEO Code of Ethics,” which was translated into 18 languages. His contributions have earned him a spot on our list.
Francois is the co-founder and partner at Beeline Labs and President of Corante. He also blogs at http://www.emergencemarketing.com and runs a marketing 2.0 community at http://www.marketingtwo.com.
Joel Comm is an Internet entrepreneur who has been online since its early days. His list of successful companies he helped create include WorldVillage.com, ClassicGames.com (acquired by Yahoo!) and InfoMedia. Joel is the Executive Producer and Host of the First Internet-Only Competitive Reality Show, The Next Internet Millionaire.
Leo is software developer, journalist, an author, and speaker. More recently, he hosted a national radio technology talk show every Saturday and Sunday on the Premiere Radio Networks. Leo appears regularly on many television and radio programs including Live with Regis and Kelly.
If you have not heard his podcasts, you should! Leo hosts and produces some of the most popular podcasts in the world, including this WEEK in TECH, Security Now!, net@nite, The Daily Giz Wiz, Windows Weekly, MacBreak Weekly, Jumping Monkeys, and Munchcast under, and the more recent, TWiT Live. TWiT Live was launched in May of 2008 with 25 hours of original programming each week. 2.6 million people watched TWiT Live in its first month.
Chris is the co-Founder and CEO Compendium Blogware. He has been a leader in database marketing arena for more than 20 years. Chris was recognized by B2B Magazine as the"Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes.
While most bloggers use wordpress, Compendium is the only SaaS blogging platform built for business. His team at Compendium helps companies target keywords their prospects are searching through employee blogging.
The CEO of GasPedal, a word-of-mouth marketing consulting firm, Andy Sernovitz is author of the great book Word of Mouth Marketing: How Smart Companies Get People Talking. He speaks frequently at conferences and contributes to the marketing world through his writings and research at GasPedal. His writings and work at GasPedal have earned him a spot on our list. He offers "unusually useful ideas for Smart Marketers" on his blog.
Passion + social media
Tamar is a freelance writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. Tamar is the brain behind techipedia.com, one of the more popular social media blogs. Tamar writes regularly for Mashable, Search Engine Roundtable, Real Simple: Simply Stated, and Lifehacker, amongst many others.
Loren Feldman is President of 1938 Media, a digital production company that produces some of the most engaging and critically acclaimed shows for the web and mobile markets. 1938 Media also provides digital services to other companies, as well as consulting on complete web strategies, from design to marketing. Loren’s innovative approach to web and mobile marketing has earned him a spot on our list.
Interestingly, Loren is also member of the Screen Actors Guild and the New York Friars Club.
Gary Vaynerchuk is well known as an Internet celebrity. He has pioneered a multi-faceted approach to personal branding and business building.
In February 21, 2006,
In February and March of 2008,
Stephen Denny owns his very own consulting business, which offers business branding and positioning, channel marketing, demand generation and promotional services. He offers great insight on his blog Note to CMO, where he culminates all of the conversations he has with “smart people.” His insights and contributions have earned him a spot on our list.
Valeria is a passionate marketer. Chris Brogan nominated her stating, “Valeria delivers a perfect blend of traditional media and marketing savvy with new media sensibilities and passion. She has built a successful organization and beyond that, does lots to educate the field at large.” She posts regularly on her blog Conversation Agent, which offers great insight into the marketing world.
Valeria has played a leading role in hosting authors and thought leaders from many fields, including Pernille Lopez, President of IKEA North America, and Glen Senk, President of Anthropologies.
Along with business programs, Valeria guest lectures at Chambers of Commerce and professional organizations on topics such as “The Future of Advertising,” “Making Your Web Site Sticky,” and “Building a Great Brand.”
Rae Hoffman, also known as Sugarrae, is Principal of Sugarrae SEO Consulting. Aaron Wall nominated Rae because she offers “great insights on everything from blogging to publishing to monetization.” She has mastered many areas of Internet marketing, such as: SEO, viral marketing, affiliate marketing, site auditing, link development road maps, etc. She runs various affiliate and content websites, ranging from those in highly competitive areas to those in niche areas. She is also the owner of MFE Interactive.
A "marketing guru,"
Michael is author of the best selling books Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite,which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008. Also due out in May 2009 is The Think Big Manifesto: Think You Can't Change Your Life (And the World)? Think Again.
Vitaly is the creator of Web Developer’s Handbook and the author of Praxisbuch Web 2.0. He is more notably known for co-founding Smashing Magazine which delivers useful and innovative information for designers and Web developers. “Our aim is to inform our readers about the latest trends and techniques in Web development: clearly, precisely and regularly.” His contributions and success with the magazine which stands at approximately 120,000 subscribers, has earned him a spot on our list.
Patrick is Director of Search at Branded3, a
A full time consultant since 2002, Patrick writes about SEO and social media for the popular E-Consultancy website and has been quoted in publications such as the BBC, the Times, Guardian amongst many others.
Patrick’s SEO blog is one of the more popular SEO blogs in the
Kurt Peters is Editor in Chief of Internet Retailer magazine and Executive Vice President of Vertical Web Media LLC, the publisher of Internet Retailer. He has 30 years of journalism and business reporting experience. Kurt oversees editorial content for Internet Retailer, InternetRetailer.com, The Internet Retailer Conference & Exhibition, the Top 500 Guide and the Guide to E-Commerce Technology. Kurts editorial contributions to the ecommerce world have earned him a spot on our list.
Follow Kurt on Twitter
Mike Moran is an expert in Internet marketing, search technology, Web personalization, and Web metrics. Mike also is a sought after speaker making regular speaking appearances at Search Engine Strategies, ad:tech, DM Days, the Internet Strategy Forum Summit, and the Enterprise Search Summit.
Mike was nominated by Lee Odden who explains, “Mike's background in search digital marketing includes being a Distinguished Engineer for IBM for many years, leading the SEO/PPC effort for IBM as well as holding several search patents. He's a best-selling author (Search Engine Marketing Inc and Do It Wrong Quickly) an exceedingly popular keynote speaker and blogger, and talented strategic marketing consultant.”
Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rule, named one of the best business books of 2007 by the Miami Herald. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews.
Let’s get this out of the way: Lyndon can be controversial. But agree with his approach or not, he is a master of Link bait. Lyndon is responsible for the famous story 13-Year Old Steals Dad's Credit Card to Buy Hookers that generated over 750,000 views and thousands of links to his client.
Earlier this year, Lyndon started to offer a link bait coaching service that is one of its kind. And although the service comes with a $400/month price tag, there are many happy clients. His really out of the box way of doing these earns him a spot on our list.
Todd Malicoat, a marketing consultant and internet entrepreneur, is a freelance consultant living it up. He has mastered SEO, PPC management, and many other online marketing services through his diligence on forums and blogs across the net. He posts regularly as a leading marketing consultant and internet entrepreneur at Stundubl.com and his personal blog. Todd has also been involved with Avinash and many other experts at Marketmotive.com, an internet marketing video teaching series.
Aaron Wall nominated Michael Gray (AKA Graywolf) “for giving the world a clear window into Google's intentions.”
Michael became involved in web development and website management in 1998. He was Webmaster for a major specialty retailer, helping create their website presence and growing their online sales from less than $10,000 a month to over $25 million in annual web sales. Michael has been involved with affiliate marketing campaigns for several years and does consulting work on a variety of topics such as SEO, Social Media and Blog Management.
Michael has been a speaker at SMX, Search Engine Strategies, and Pub Con. He is moderator at Webmaster World and Sphinn and an editor at ThreadWatch. He is also owner and President of Atlas Web Service; a
Anita Campbell has been an entrepreneur-at-heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce.
Currently she is CEO of her own business, Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and in technology.
Anita is a respected speaker and emerging trends resource and has been quoted in the Wall Street Journal,
Her popular website, Small Biz Trends, is regularly noted as a rich informational resource. Her experience and success has earned her a spot on our list.
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book Personality Not Included, an entertaining and useful guide to using your personality in marketing. He also publishes the Influential Marketing blog, which ranks among the top marketing blogs in the world. Rohit is featured as an expert in global media, including The Wall Street Journal, BusinessWeek, and MarketingChina. He is widely known across the marketing industry (and on Wikipedia) for inventing Social Media Optimization (SMO) on his blog.
Rohit is a frequent industry keynote speaker at Digital, Marketing and Public Relations events around the world.
Who says trust is difficult to achieve online? In 1999, Frank Kern released an “Underachiever Mastery” course that helps anyone seeking simple money online to succeed.
His latest endeavor, "Frank Kern's Mass Control," has been revolutionary in marketing. By mastering the techniques of language, Kern argues, a sense of trust is established with your prospect. He even shows you how he uses Mass Control to get you excited in his own sales pitch. Kern’s approach to marketing yourself online is effective and has earned him a spot on our list.
Kern also has a network marketing business and many other niche websites. He distributes educational material online to teach others how to master online commerce with minimal effort.
Stephen M. Spencer, M.Sc., is President of natural search marketing firm Netconcepts. Founded by Stephan in 1995, Netconcepts has over time become one of the leading voices for search engine ready ecommerce. Stephan is co-author of the O’Reilly book The Art of SEO, due out in 2009, along with Rand Fishkin and Jessie Stricchiola. He is also a frequent speaker at Internet conferences. His contributions to internet marketing have earned him a spot on our list.
Stephen is also a Senior Contributor to MarketingProfs.com and Practical Ecommerce and a columnist for
Steve Rubel is a digital marketer with over 15 years experience. He currently serves as SVP, Director of Insights for Edelman Digital, the world's largest independent PR firm.
Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied to marketing programs. He also explores these topics on his well-read MicroPersuasion weblog and in a bi-weekly column for AdAge Digital. In addition, Steve is a sought out speaker. His contributions and insights have earned him a spot on our list.
David is VP Marketing at Radian6, a software firm providing a social media monitoring solution for advertising and PR professionals. He is a senior-level, marketing strategist with a background in marketing and technology.
David has worked with a number of companies to introduce products to the market through market research, product innovation, creative communications, strategic planning, and the development of new business ventures. These innovative contributions have earned him a place on our list.
If you read our blog regularly, then you must notice that Chris is a frequent guest blogger here. Chris is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer and web geek. He was also a founding member of Performancing. You might know him from his past writing for such sites as ASPToday, ASPAlliance, Threadwatch, or more recently, ProBlogger, The Blog Herald, FreelanceSwitch, Cogniview, AdSavvy and CopyBlogger.
In 1994 Chris first became addicted to the Internet. Since then he has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. In 2005 Chris founded a company to help businesses achieve more with Online Media called OMIQ. Chris is one of our favorites here at Invesp, and certainly earns a spot on our top marketers of 2008 list.
Aaron is the founder and lead editor of Technosailor.com. He is a business and social media consultant. He has been involved in the web since early 2000 and has most recently served as the Director of Technology for b5media, a blog network. His background is in technology - web development, scalability and WordPress development.
Chris Winfield is President and Co-Founder of 10e20. Chris is responsible for overseeing all of 10e20 campaigns and the strategic direction of the company. He has been featured in multiple articles by The Wall Street Journal, The New York Times, USA Today, Investor's Business Daily, The Boston Globe and over 100 other media outlets. Chris actively posts on the 10e20 blog. His contributions in SMO have earned him a spot on our list.
An 11-year veteran of creating and managing digital content to build relationships for organizations and individuals, Ann Handley has continuously demonstrated her ability to develop content strategy and to fully execute it.
Ann is currently the Chief Content Officer of MarketingProfs, and provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. She writes MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and top 10 of The Viral Garden’s Top 25 Marketing & Social Media Blogs. She is also a regular contributor to The Huffington Post.
Christopher Angus owns an Internet Marketing agency that specializes in SEO, Social Media Marketing, creative Viral Marketing and SEM in general. He works at the competitive end of Internet Marketing. His favorite vertical markets include Finance, Travel, and Gambling.
Christopher is also a freelance writer and journalist. He is available for hire and website promotion. Aaron Wall nominated Chris and remarked, “He is a bit quiet compared to many ‘names,’ but when I have a question about searches, he is one of the first guys I ask.” . Chris runs a successful Seo company in the
Dharmesh Shah, software entrepreneur, co-founder and CEO of HubSpot (a software company building a revolutionary software platform for Internet Marketing), has always been humble about his contributions. But we wanted to recognize his continuous contributions to the online marketing world by including him in the top online marketers list of 2008. Whether it’s through their nifty, unique posts or SMO tools, HubSpot is continually revolutionizing the way we view internet marketing.
Vanessa Fox spends her time writing, speaking, and training companies on how to use key pieces of data to better drive product strategy and customer engagement online. Her blog ninebyblue is always a great place to get tips and advice.
Vanessa is currently:
These contributions to the online marketing world have earned her a spot on our list.
Jeremiah Owyang is a senior analyst at Forrester Research: Social computing. He consistently delivers cutting edge solutions that help deliver long term successful web programs for companies. He is a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing.
He is also a frequently speaker and offers his tips and techniques at his blog Web Strategist. Jeremiah is very versed in all aspects of social media, which enables him to find the right solution for his clients at Forrester. For these reasons, he has made it to our list.
John Jantsch has been called the “World's Most Practical Small Business Expert” for consistently delivering proven, real-world small business marketing ideas and strategies. Lee Odden nominated him, saying, “John is a small business marketing powerhouse and walks the talk like few other high profile marketing gurus, with his Duct Tape Marketing brand and array of services.”
John Jantsch is a marketing and digital technology coach, award winning social media publisher, and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide."
He is also creator of the small business marketing systems Duct Tape Marketing and Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a
His "Hype" column can be found monthly in Entrepreneur magazine along with his podcast at Entrepreneur.com.
Neil joined ACS, an SEO company, in 2003 and is currently serving as the CTO there. He posts regularly on Pronet Advertising, offering great advice with undeniable charm. Neil is a frequent speaker at conferences such as PubCon, SES, and more. His contributions to online marketing have earned him a spot on our list.
He has been quoted in The Wall Street Journal,
Of course, Danny heads up
Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to "grab readers by the eyeballs," boost response to record rates, and transform floundering businesses into mega-moneymaking machines. Michel’s The Death of the Salesletter Discussing the impact of web 2.0 on the future of Internet copy caused a stir within the copywriting community. Michel’s blog is one of the most popular copywriting blogs.
David has been able to combine many forms of online media such as blogs, podcasts, and videos, to communicate directly with your marketplace.
He has written over 100 magazine articles and three books:
These contributions have earned him a spot on our list.
Why would we have a software engineer on our list of top marketers of 2008?
If you are interested in online marketing, Google is big player in the space. You can argue that it controls most of it. Thousands of people look for clues from Matt’s words to what Google might be planning or doing. Matt’s blog is one of the top online marketing blogs.
Before Google, Matt worked on his Ph.D. in computer graphics at the
Dr. Flint McGlaughlin is Director of Digital Trust Inc (DTI), which publishes the Marketing Experiments Journal.
He is a pioneer in strategy and communications and focuses his research on discovering the most effective means to marketing intellectual assets across the Internet. His great contributions have earned him a spot on our list.
Dr. McGlaughlin has advised more than 1500 companies including AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2,000 hours of keynote speaking and has directed the development of more than 20,000 web pages.
John Reese has been doing Internet marketing for over 10 years. In 2007, John released Blogrush, a content syndication network that claimed to be capable of sending free, targeted traffic to blogs. There were few supporters of Blogrush and too many detractors. In late October, 2008, John announced that he will be shutting BlogRush down. Perhaps one of the largest failures of blog tools in 2008. And regardless to what you might have thought of the service, John provided an excellent example of how to use the blogosphere to virally market an idea. The buzz he created was tremendous – a lesson for all marketers.
One of our personal favorites, Linda Bustos, managed to increase the GetElastic blog`s rss-subscriptions from approximately 1,000 to over 6,000+ in less than a year, exceeding company goals. Linda is an Emerging Media Analyst for Elastic Path Software. She is the main writer for the GetElastic blog; her posts always offer great insight into SEO, PPC, and just about anything ecommerce related. She has also guest blogged on the Invesp blog a couple of times.
You can listen to Linda at conferences such as shop.org, SES, Internet Retailer, and blogworld, among many others. She’ll probably have a camera set up to interview someone like Avinash Kaushik.
Brent Csutoras is a seasoned Internet Marketing Consultant who primarily specializes in Social Media, Viral Linkbait, and Search Engine Marketing strategies. Aaron Wall nominated Brent noting, “Brent Csutoras - brilliant at Linkbait.” Known for his work on Weird Asia News, a popular website serving a growing audience of about a million visitors a month, Brent has built a reputation as a Social Media expert.
Brent speaks regularly at some of the largest and most well known conferences, such as SMX, Pubcon, SES, and InfoPresse. He has also been mentioned in Forbes.com and interviewed for Entrepreneur.com.
Furthermore, Brent has made guest appearances discussing the arts of Social Media and the impact it has on Search Engine Marking on widely popular internet marketing radio shows such as Good Karma, Rush Hour, and Webmaster on the Roof.
Andy Beal is an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online. Amongst the nominations Andy received was one from Lee Odden who nominated Andy because “[he] is a digital marketing pioneer recognized by many for his SEO and online reputation management expertise. He's a published author (Radically Transparent), blogger, public speaker and consultant.” Mike Moran also chose him because he “writes the terrific Marketing Pilgrim blog and oversaw development of Trackur this year.”
Andy is one of the world’s most respected internet marketing consultants and highly respected sources of internet marketing advice. Andy Beal is founder and editor of Marketing Pilgrim, an award winning news publication that covers internet marketing news and trends.
As Mike mentioned, he is also the founder of Trackur.com, a comprehensive and affordable online reputation-monitoring and brand-tracking tool which was released in 2008.
Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris writes articles and blogs at [chrisbrogan.com], a blog in the Top 20 of the Advertising Age Power150, and in the Top 100 on Technorati.
Lee Odden nominated Chris Brogan because he “is by far one of the most influential social media marketers online. There are plenty of pundits, but Chris is a social media practitioner that lives and breathes social media in the same way be consults with clients.”
Chris is also cofounder of the new media conference series PodCamp, which explores the use of new media community tools to extend and build value.
He recently became president of New Marketing Labs, a social media agency. He runs the New Marketing Summit events with CrossTech Media. He also frequently attends and speaks at marketing and social media events, sharing his passion for all things social media.
Chris won the Mass High Tech All Stars Award for thought leaders in 2008. He has been quoted in US News & World Report, The Montreal Gazette, Newsweek, among others.
The cofounder of Future Now, an interactive marketing optimization firm, Bryan is alwyas contributing in some way to enhance the general understanding of online marketing.
He is co-author of the Wall Street Journal, Business Week, USA Today, and New York Times’ bestselling books Call to Action, Waiting For Your Cat to Bark, and the latest book Always Be Testing. His editorial contributions alone have earned him a spot in our top online marketers list of 2008.
eMarketer has become a source of research and analysis on Digital Marketing and Media. eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together through analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world.
Geoff Ramsey is at the helm of his company. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age.
Prior to starting eMarketer, Geoff worked at several large
Web 2.0 is about customers taking control of the marketing message. Ben McConnell is the expert on word of mouth marketing and its affect on customer loyalty.
Ben is the author (with Jackie Huba) of "Citizen Marketers: When People are the Message," for which the Wall Street Journal proclaimed "drop everything and read this book." He is also the author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," which the New York Times called "the new mantra for entrepreneurial success." He is also the co-author of the Church of the Customer blog.
In 2008, Ben and Jackie Huba founded the Society for Word of Mouth, a free social network for the true believers of word of mouth (or the merely curious). The "society" aims to a premium educational resource for making word of mouth fundamental to the DNA of any organization.
Robert Scoble is an avid blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his work as a technical evangelist at Microsoft. He currently works for Fast Company as a video blogger. He is also co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. His work in social media and blogging have earned him a spot on our list.
Geek, Internet Entrepreneur, Hardware Addict, Software Junkie, Book Author, Once TV Show Host, Technology Enthusiast, Shameless Self-Promoter, Tech Conference Coordinator, Early Adopter, Idea Evangelist, Tech Support Blogger, Bootstrapper, Media Personality, Technology Consultant, Thicker Quicker Picker Upper. If you’re all that, you’ve definitely earned the right to join the list!
Chris Pirillo has been participating in Internet conversations since 1992. He launched Lockergnome.com as a content publishing network and building Gnomedex to be one of the blogosphere’s highly regarded conferences. He publishes a personal blog and lifecast to tens of thousands of viewers, and is a top subscribed partner on YouTube.
Chris is one of the “Top 100? most subscribed to on YouTube. His daily email newsletter goes out to 100,000+ confirmed opt-in subscribers. He launched what is now a prolific blog network in 1996, and started hosting his own tech conference series in 2001.
Richard MacManus is the Founder and Editor of ReadWriteWeb, amongst the world's 50 most popular blog. He started ReadWriteWeb as a hobby back in 2003. Since then, he has been able to turn it into a full-time job that earns him a comfortable living.
Richard does not only blog about technology but rather provides great insights to the future trends of technology and marketing online.
Richard co-founded the Web 2.0 Workgroup and from September 2005 – December 2006 he started and ran the Web 2.0 Explorer blog at ZDNet. He also co-founded and was Executive Editor of Micro Media Corporation, a multi-channel leadership program in Web and Media 2.0 that operated under the brand name TransMission.
Lee Odden is CEO of TopRank Online Marketing, which combines natural search optimization, social media marketing, and new media public relations to help clients increase sales and brand visibility online. Lee has been involved in and contributed to online marketing for 11 years, which earns him a place in our 2008 top online marketers list.
Lee has been quoted in The Economist, U.S. News and World Report and contributes articles to iMedia Connection, MediaPost and DM News. He speaks regularly at industry conferences on a wide range of topics, including SEO, blog marketing, and online public relations.
Lee is also the author of the popular Online Marketing Blog, which is ranked as a top marketing blog by Advertising Age and among Technorati's "Top 50 Most ‘Favorited’” blogs
In April 1999, John started a little technology site call The TechZone. That site has grown to become one of the largest hardware tech sites on the net. Currently the site has over 10,000 pages and gets over 200,000 page views per day. Since then, he started one of the more popular make money online blogs that enjoys close to 45,000 RSS subscribers. John’s huge following and ability to grow at such tremendous rates got him the recognition and nominations to join our list.
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of twelve books. She is also co-host of “Left, Right & Center,” public radio’s popular political roundtable program. Her continuous dedication and perseverance have earned her a spot on our list.
In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently-cited media brands on the Internet.
Some people hate Mahalo, many are indifferent to it, while others like it. Regardless to what you might think of the human powered search engine, Jason Calacanis made a name for himself over the last few years in the online marketing circles. Mahalo is going through tough times during the economic meltdown.
Most notable in 2008, is JasonNation where Jason began streaming video from his home and office using the mobile video streaming service Qik and Ustream. He usually informs his fans when he will be streaming live by announcing it through his Twitter account.
Jeremy is an important player in the search engine marketing world. His blog is one of the more popular SEM blogs online. Jeremy’s knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. His weekly Internet radio show Net Income allows listeners to hear Jeremy’s honest assessment about his failures and successes in the online marketing space.
What can a mechanical engineer with an MBA do for online marketing? Apparently a lot!
Google analytics transformed the way online business is done and Avinash was instrumental in that transformation. Rand Fishkin another top 10 marketer of 2008 notes:
“Avinash has made marketers across the web more responsible and more informed when it comes to measuring their successes and failures. Through his book, blog and evangelizing, he reaches tens of thousands of companies and websites that can take truly actionable intelligence from his advice.”
As a thought leader Avinash puts a common sense around the often frenetic world of web research and analytics. That combined with the philosophy of investing in talented Analysts is the key to long-term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.
Avinash Kaushik is the author of critically acclaimed book Web Analytics: An Hour A Day. He is the co-founder of Market Motive Inc and the Analytics Evangelist for Google.
Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies arming them with the tools to become data driven and customer centric organizations. He is also a frequent speaker at industry conferences across the
You'll find Avinash's web analytics blog, Occam's Razor .
If you blog, then you must know Darren Rowse. He is the guy behind Problogger, the largest blog dedicated to blogging and monetizing blogs. Darren started blogging in 2002, and went full time at blogging in 2004.
Just how popular Problogger? When Darren reported that he saw a drastic increase in his subscribers count by using pop-ups, many “top marketers” and bloggers started implementing pop-ups on their blogs!
During 2008, Darren continued the transformation of Problogger from a typical blog about blogging into a full online portal for all bloggers. More recently, Darren started Twitip a program that provides its subscribers with useful twitter tips.
As a speaker and a business advisor, Jackie has worked with thousands businesses at association conferences such as Microsoft, Ulta, Discovery Education, Yahoo and Verio.
In 2008, Jackie and Ben McConnell founded the Society for Word of Mouth (SOWM), a free social network for the true believers of word of mouth (or the merely curious). The “society” aims to provide a premium educational resource for making word of mouth fundamental to the DNA of any organization. Jackie’s evangelism of citizen marketing and her efforts in creating SOWM won her our top woman marketer of year.
There are tens of thousands of search engine optimization specialists out there. Aaron Wall joined the industry in 2003, perhaps a latecomer to the field. Yet, during the last 5 years, he left his mark on the industry. Aaron’s first major accomplishment was publishing the SEOBook. And while there are many books that cover the topic, Aaron kept his book current by updating it over 70 different times in a span of 3 years. The book won the praise of both industry experts as well university professors.
In early 2008, Aaron took a drastic change by turning his SEO book into a full online community that offers over 100 online training modules, tutorial videos, custom SEO spreadsheets, exclusive tools, and a community support forum. True, there are many SEO forums, however many of them are riddled with wrong or inaccurate information. And many top SEO professionals no longer spend time on forums. That is not the case with the SEO book community forum. The caliber and quantity of top SEO experts who are ready to answer any question sets the forum apart. Let alone the personal effort Aaron invests ensuring that no question goes unanswered.
Aaron continues to post regularly on his blog which is one of the most popular SEO blogs. He usually focuses on providing online marketing strategy tips and answering various SEO related questions. You can also download a variety of powerful seo tools that he makes available free to the public.
6. Pete Cashmore
In 2005, Pete Cashmore, a web technology consultant, founded Mashable. Mashable focuses on up-to-the-minute news on social networks and new websites, internet start-ups, etc. Over the last 3 years, Mashable rapidly grew to one of the top 10 blogs in the world according to Technorati.
While some might describe Pete as a Tech blogger, he is a lot more than that. Mashable is yet another example of how news and technology blogs play a critical role in helping web companies push their messages online. The site's writers have been quoted in The New York Times, The Washington Post and hundreds of technology publications.
Pete was selected as a Top 25 Forbes Web Celeb in 2007, while Mashable was chosen as a must-read site by both Fast Company and PC Magazine. In mid 2007, BusinessWeek featured Mashable as one of the world's most profitable blogs.
The second SEO expert to make our top 10 list is Rand Fishkin.
Rand and his team at SEOmoz are always thinking outside of the box to bring innovative and attractive services, content and ideas to their users.
In September of 2007,
While some hate the idea of Linkscape, Danny Sullivan said:
“Personally, I'm not too worried. You want to compete with me and get links in places where I'm listed? We get listed in places where editorial rules. So just knowing where we're at doesn't get you in the door -- you have to be good enough to walk in. And if you are good enough, well, good I guess.”
Aaron Wall provided an evenhanded analysis of Linkscape.
During 2008, SEOmoz grew into one of the largest and most successful online communities for SEO professionals, proof that the private investment was indeed a wise decision. Expect to see a lot more from Rand and his team in 2009.
Michael is corporate attorney, entrepreneur and editor of the influential TechCrunch blog.
Officially, TechCrunch is dedicated to obsessively profiling and reviewing new Internet products and companies. But TechCrunch does a lot more than profiling, it has actually helped many startups finally find a breakthrough by providing them with the exposure they need in their early stage. At the helm of it is Michael Arrington. Forbes puts it best:
“Who do savvy investors and tech-business cognoscenti turn to for help finding the next big thing? The site obsessively profiles and reviews new Internet products and companies--a mere mention can make or break a start-up, and a positive review of a service can translate to overnight success.”
Michael might disagree to be dubbed as an online marketer (and you don’t want to get on Michael’s bad side ;), but in many online marketers opinions, he represents the ultimate new generation of marketers: Those who market companies online without ever taking on the official role of a “marketer.”
If you are sick of practicing law, what should you do? How about start one of the most successful and influential online blogs. Brian Clark founded Copyblogger in 2006 and grew the blog readership to 45,000 members during the last 2 years.
Brian’s formula to growing his blog:
“by applying copywriting techniques to blogging, I accomplished two things. One, I created my own little unique niche by bringing a new approach to both copywriting and blogging, and two, I got a bunch of generous bloggers as readers who helped spread the word. I owe it all to them.”
To understand the influence of Brian Clark, consider the most successful programs he released in 2008. His Teaching Sells program opened its doors for a short period of time before closing membership. The program has influenced many other marketers to switch from an ebook format to offering a community based teaching programs.
From writing one of the most popular blogs online, to creating Alltop, to his heavy use of Twitter, authoring several top selling books that are must reads; Guy is a unique entrepreneur, thought leader and a top marketer of 2008.
Guy was born in
He then moved on to complete the MBA program at UCLA and ends up working at Apple. Guy describes the experience:
“When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against worldwide domination by IBM. I also met my wife Beth at Apple during this timeframe-Apple has been very good to me. Around 1987, my job with Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. I did this for two years and then left to pursue my bliss of writing, speaking, and consulting.”
Guy is a founding partner of Garage, a seed and early stage venture capital fund. He is also the co-founder of the increasingly popular Alltop, an online magazine rack” of popular topics; the success of which is attributed to social networks tools such as Twitter.
Guy’s must-read books include:
The historic victory of president elect Barak Obama is the largest event of 2008, and perhaps the century. Mr. Obama ran a successful campaign that relied on connecting with normal people by any means possible. The campaign relied heavily on social media outlets to reach out to potential voters, increase their knowledge of Mr. Obama and rally their votes. Chris Hughes was at the heart of that campaign.
Chris is one of the youngest on our top 100 list. He was born in November 26, 1983. Yet his list of accomplishments is large. Chris has not only led one of the most historic campaigns in our lifetime, but is the co-founder of Facebook.
Chris took his intimate knowledge of social media to create My.BarackObama.com, The Obama’s campaign's official online social networking website. The Guardian discusses Mr. Obama’s online strategy:
“Obama's campaign team is everywhere online: YouTube, MySpace, Flickr, Twitter and Facebook, whose co-founder Chris Hughes worked for the campaign from early last year. They mobilized supporters and organized communities, registering 1.5 million volunteers through myBarackObama.com and raising $600m from 3 million people. Obama's campaign also built a consensual database of 3m mobile numbers by promising that in return, supporters would get campaign news before the media. And so they did almost immediately with the announcement of Joe Biden as vice-presidential candidate. "
It was a masterclass in political campaigning - a high water mark," says Mark Flanagan, head of strategic communications for No 10. "They have built on the lessons from Howard Dean, and let people build their own networks. myBarackObama.com was inspired." Obama even managed to pull off intimate discussions with major donors over dinner, posted to the campaign's YouTube account. "He's just a fantastic political communicator. There's no sense of artifice - just a melding of the candidate and the human being," says Flanagan.”
There is no question that Chris was instrumental in building the online support for the campaign, however some wondered what would happen to the online social movement and tools created as a result. Chris answered this in his last post:
“In the coming days and weeks, there will be a great deal more information about where this community will head.
For the moment, let's celebrate this victory and know that the community we've built together is just the beginning.”
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