Jan 27, 2012 12:30PM

If Your Product is Really Good, It Should Sell Itself

How true is this?� In response to an article on how to promote your business without being pushy, David Morgan threw the statement, ?If your product or service is really good, it should sell itself? out there. So is it true?

If your product or service is really good, will it sell itself? And if so, when?

We want passive income, passive work and pay checks that come like clockwork?I know I do. But howRead More

From Small Business Trends

If Your Product is Really Good, It Should Sell Itself

Jan 27, 2012 12:00PM

Join us in Atlanta for ?Getting Down to Social Business?

Join me, Anita Campbell, and an impressive list of the CRM industry?s leading experts and solution providers a �free 1-day information packed seminar on February 3, 2012 , in Atlanta, Georgia!

The day will focus on the need for companies to transition their approach to ?social? away from a narrow, reactionary set of disconnected activities … to a full-fledged corporate culture strategically aligned to build long-lasting relationships with today?s empowered customer.

Sessions Include:

• Keynote presentation by Paul Greenberg,

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From Small Business Trends

Join us in Atlanta for “Getting Down to Social Business”

Jan 27, 2012 09:00AM

Jeanne Hopkins of HubSpot: All Leads Are Not Created Equal

Time is very valuable and this is especially true when it comes to small business. In a small business, time is worth its weight in gold. Using your time wisely on matters that will make a difference and aligning business goals is crucial to a small businesses success. Here, Brent Leary joins Jeanne Hopkins of HubSpot to discuss the concept of inbound marketing and wise time management.

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Small Business Trends: Why don?t youRead More

From Small Business Trends

Jeanne Hopkins of HubSpot: All Leads Are Not Created Equal

Jan 27, 2012 06:00AM

Out of the Frying Pan and Into the Fire

It might be hard to read those little baskets on the desk, but they?re labeled ?Frying Pan? and ?Fire.?

I?d love to take more credit for this, but it?s based on an old co-worker?s desk. She had the traditional ?In? and ?Out? paper bins, but she also had one labeled ?OMG!? where I?m assuming she kept items that needed to be dealt with more quickly.

I never asked her about it, but it always amused me when I?d walkRead More

From Small Business Trends

Out of the Frying Pan and Into the Fire

Jan 27, 2012 03:30AM

2012 the Year of the Entrepreneur

Could 2012 be the year of the entrepreneur? Some believe it is. Check out these important links for more tips on your entrepreneurial journey.

Entrepreneurship

Is 2012 the year of the entrepreneur? Scott�Gerber, founder of the Young Entrepreneur Council and co-founder of Gen Y Capital Partners, thinks so. Among other things, Gerber says the current economy and job market will push more people into the idea of providing an income for themselves through starting businesses.�Bloomberg Businessweek

Always be a marketRead More

From Small Business Trends

2012 the Year of the Entrepreneur

Jan 26, 2012 12:30PM

Steps and Strategy: It?s About a Niche and Productivity

Small business owners often shoot from the hip, do what others will not do and sometimes attempt to accomplish monumental tasks in small amounts of time with limited resources.� I respect the ambition. We have things like the telephone, the car, the ipod because of this frontiersman like ambition. But there is a process to everything.

As John Mariotti says in, “You Can?t Rush The Harvest:”

“After the right steps are taken the crop grows

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From Small Business Trends

Steps and Strategy: It?s About a Niche and Productivity

Jan 26, 2012 09:30AM

5 Easy Ways to Stay on Top of Your Accounting

Failing to keep good financial records is like driving a sports car at top speed with your eyes closed.� It may be ok for a little while, but eventually you will crash and burn.� Perhaps one of your new year?s resolutions is to keep better financial records for your business. You may have pledged to finally tame the paper beast lurking in your office, or at least find your desk under all those receipts.� But there?s one small problem.Read More

From Small Business Trends

5 Easy Ways to Stay on Top of Your Accounting

Jan 26, 2012 06:30AM

The FTC?s New Business Opportunity Rule: What It Means for You

“Make thousands stuffing envelopes!� Unique work at home business opportunity!”

It’s statements like these which often lead to bogus business opportunities that have spurred the U.S. Federal Trade Commission into taking action to protect people who think they’re buying a legitimate business. Called the Business Opportunity Rule, this new requirement states that any individual who sells a business opportunity to another is required to disclose more information than in the past.

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From Small Business Trends

The FTC’s New Business Opportunity Rule: What It Means for You

Jan 26, 2012 03:30AM

Small Business Success Still Relies On Communication

If you’re in small business, be prepared to communicate. It’s an important part of what small businesses do. The same thing goes for those who lead them. Here are some tips and tools to help you better master communication for your small business.

Opening Up

Why you must spend time face to face. Technology is great. It connects us in ways never possible before. But there are limitations to what technology can do when building important business relationships. Here’s why.Read More

From Small Business Trends

Small Business Success Still Relies On Communication

Jan 25, 2012 12:30PM

Consumer Confidence: It?s a Bit Murky Out There

As small business owners in a recession, we eagerly await any news that consumer confidence is rebounding to normal levels. But looking at consumers as one undifferentiated mass is a big mistake. As the latest BIG Research Consumer Intentions & Actions survey uncovered, consumer optimism may be on the rebound among some groups, while it?s falling among others. Knowing what your customers think is key to successfully marketing to them.

BIG surveyed consumers in fourRead More

From Small Business Trends

Consumer Confidence: It?s a Bit Murky Out There